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ASSESSMENT OF THE SITUATION efficient use of ICT PERSPECTIVE india india

Today, we live in an age of information and communication societies where information is rapidly transforming the information society to knowledge society. information society, or rather the Japanese term "Johoka Shokai, was perceived by the Japanese author, Yoneji Masuda," as a society, ending spending at a time when the production values information became the formative force in the development of society. "

In India, the importance of communication equipment for people with new information and skills in mobilizing their participation in voluntary programs and development activities has been well recognized and emphasized in the country namely the political project for five years plans. The communication is fun, is the power of communication, communication is the money and the communication is understanding of today. Thus the growth of a country, ties of culture, her inner strength and competitive advantages are heavily dependent on the power of communication. In the past years, the country is on the threshold of a new revolution in satellite communications, TV, Video events are important. In this age information of high frequency wireless communication with digital compression technology, chips of silicon microwave communication, communication satellite, fiber optics, telematics, computer graphics, Internet, World Wide Web, Internet Protocol TV (IPTV), interactive television (ITV), Digital Audio Broadcasting (DAB), multimedia, etc, there is no stopping or looking back. Communication scholars in the world is technically knitting together with the restrictions of time and distance away, it was possible for humanity as a whole to integrate the intellectual, economic, cultural and emotional sharing of a global community of resources human transforming the world almost a world village.

New Media Technology – Different perspectives and the importance

The concept of Marshall McLuhan's global village is increasingly interconnected by technology communications was defined how we see the world. The Gutenberg era has ended. A new digital communication technology has become. A belt road starts the world as voice, video and data converge on the heels put a new basket of digital media and interactive communication technologies. New technologies such as satellite Global Mobile Communications (GSM), General Packet Radio Service (GPRS), teletext, videotext, virtual private network (VPN), Wi-Fi, Coded Division Multiple Access (CDMA) etc are more widely accepted because of several advantages, such as –

• Interactivity
• Demassification (Unlike the old economy (which focused more on mass production and mass distribution to a mass audience), jumps of the new economy down (demassification) production. The focus in terms of production, is now on personalization, segmentation, and individualization. This trend leads to restricted).
• Asynchronity (Exchange of facts, figures and the conversation takes place in real time, without the presence of all participants).
• Immediacy
• Usability

• Narrowcasting (A Narrowcast is the transmission of data to a specific list of recipients. Cable television is an example of a broadcast model in which signals are transmitted anywhere and anyone with an antenna can receive. Internet uses both a broadcast and a restricted distribution model. Transmit selected individuals. Cable television and satellite radio are examples of narrowcast services because they reach only their subscriber base. The Mailing lists are another example.)

• Information (a TV with a mix of news & Entertainment interviews, comments and opinions).
• Ease update
• the spread of instant messaging
• Save time and
• Profitable

Wedding means or rather, convergence is a reality today and India going to wake up in the digital age, the restructuring of the way individuals and organizations to produce, process, market, collaborate and share information. The launch payment services to internet radio on Yahoo! and Rediff.com, Edge, third-generation (3G) and Bluetooth, Internet on TV, are some new technologies that have been used for the benefit of mankind. At the same time, there is growing consumer demand for delivery of data, telephony services, global roaming, email, video and Internet access in one device. These needs have resulted in global standards that are more open, giving access to its broad base of knowledge and increased productivity, improved quality of life, improvements in education and recreation and cultural understanding.

Communication scenarios: Yesterday and today

Get access to these new technologies, no wonder I can say that not to assume that the middle class in India grew at a rate much faster than expected. If you still refuse to consider the scenario of communication.

Within a decade, the average citizen has a private telephone, television and personal computer. Besides these, telephone and Internet is increasingly facilitated by telephone booths and Internet cafes who are in public places. In 1947, when India gained independence, there were only 84,000 telephone lines, to reach a population of 300 million euros. In 1999, India has installed a network of more than 25 million telephone lines, spread across 300 cities, town and village 310 897 4869, making a telecommunications network in India the largest in the world 9. Another achievement has been the most successful introduction of mobile services in 1995, and paging services. In 1998, India had a million cell phone users in the four metropolitan cities, 45%, followed by New Delhi 35% of Mumbai, Kolkata and Chennai 12% to 8%. Was 500,000 or so in other cities. Previously, cell phone use has been limited only among the urban elites, business leaders and professionals, but today, the ubiquity of rural telephony in rural areas is also very visible. These services meet the cultural needs strong pan India to keep in constant contact with their families. For suppliers vegetables in a remote village in Karnataka, he uses his mobile phone to communicate and receive orders from their customers, who live in villages distant. He has no pucca house, or at any store that has pucca. What he has is a small shop for a two-wheeled scooter and a Nokia 1100 mobile phone. Still once Yashwant Singh, a village in Hoshiarpur in Punjab, owner of several trucks, bought a cell phone for drivers to keep in constant contact with them. Many farmers do well in India are often the owners of mobile phones to keep in touch with block and district level officials, verification market information, transport planning, trucks, etc. Many mobile users with mobile access to listen to FM radio or MP3 player, DVD player, capture images and videos, and transfer at the same time through infrared or Bluetooth to other users of multimedia mobile phones use thanks to the 3G (third generation), send SMS and MMS PlayGame and various other purposes.

The traditional sectors such as radio and television have also been displaced functional due to changing times and needs. DTH (Direct To Home) satellite carries out cross-border technology programs directly into viewers' homes without the intervention cable operators, is the future of television is digital, interactive and offers up TV.DTH hundreds of subscription channels. Also the development of radio has taken steps giant in recent years. Satellite radio was a major innovation, followed by podcasting, which is currently gaining momentum in the success of Apple's iPod. Technically, the iPod is essentially based digital (MP3) players with local storage and Internet access of the latter is required to download audio files from other web servers via RSS or XML protocol. Podcasters are like bloggers, who create programs amateur radio, commentary, music and humor, save the format MP3 and post them on websites that are enabled iPod. Then there is the digital audio broadcasting, which combines a wide range of services in a band call frequency of a group, allowing a flow multiplexing Bit be created in the service of all shapes and sizes can be transmitted, thus providing a quality perfect sound without interference, able to serve a mobile audience.

In the case of personal computers, an important factor for promoting the spread of personal computers in India in the late 1990s was the emergence of different funding schemes. Middle class again could buy computers. Until 2000 Pentium II type computer costs around 50,000 desktops, which was a heavy burden on the middle class. But things have changed with the alternative model mounted a room where the consumer has a computer at home, choosing a specific computer configaration speed and RAM, modem speed, speakers and monitors, etc., and surprisingly, all within a reasonable range. Now the situation has changed to such an extent that even branded laptops are available to rs 30000.the enthusiasm for computers was immediately visible on the Internet. Cyber cafes have been quick to take the pulse of the market in 1995, after connection Internet has been available to individuals and organizations, on a commercial basis, cafes add up .. These heat cafes triggered the opportunities of an individual. Allowed an individual to connect to the net, boating, playing games, watching videos, e-mail, chat, e-shop, by the time Rs10/-15/per. Originally centered city has now spread their wings in rural areas also to improve themselves in the ICC (Internet centers in the community), providing Web browsing Net telephony, telephone, multimedia, video conferencing and photocopying services, all in one.

In addition, the Internet has given birth to an era of e-business, both in e-marketing and e-commerce. E-marketing requires the use of Internet to market products and services, and electronic commerce is trade between the two parties on the Internet. In India, although these concepts are relatively new, but many individuals and organizations entering these cases as they are saving time, cost and most important of all guarantees 100% transparency and improves efficiency. The age old concept harassment of the middle class, activities and unethical practices are underhanded and unjustified gradually being overtaken by these e-business. Some of these e-commerce companies that have establised as a famous brand in the international metal junction are limited, eBay, Amazon.com, Aditya Birla, IFB, Dell, etc. Today the Internet is accessible via cable television, telephone, mobile phones, palm tops, DTH and out of conventional computers.

1. The Internet has brought a new era in regard to the creation of wealth not only to the production, processing and transport goods, but also through information networks using technological knowledge, management practices and remote processing, such as customer support, transcription medical treatment and research data, etc. The Internet has given rise to several new professions, such as web design, e-commerce, Internet patrol, technical writer, content developer, multimedia specialist, graphic designer, so TV is now working at the gradual increase in India, given the presence of a strong telecommunications infrastructure, favorable policies for global free trade, and the availability of low cost English talent. BPO and KPO Many are gaining popularity among young university graduates. Businesses, organizations, educational Instituitions are armed with the latest technology such as VPNs (Virtual Private Network), Wi-Fi, and broadband VSAT, etc.

(Diagram on the last page)

Study Case 1

Andhra Pradesh has already held four e-government initiatives, the adoption of old and new technologies such as –

? Management Cards Computer Aided Registration Department

This allows a person in connection with registration land, buying land, determine the market value, transfer duty, etc, who had earlier day and time, in just 15 minutes.

? Secretariat of the State of Andhra Pradesh Red APSCAN administrative.

? State of Andhra Pradesh APSWAN Network-wide

Both networks support the interaction between villagers, government officials, development workers by category, the prime minister, secretaries of state, and extension agents via videoconference.

? TWINS-Twin Cities Network Services

This service is provided to the cities of Hyderabad and Secunderabad. Here, citizens are provided all services bill such as electricity, telephone bill, driver's license, possession of taxes, insurance calls all under one roof.

Case Study 2

In a country like India rural health is a recurring problem. But Maharashtra has been an incredible success in the routing information for the villagers not only concerned about their health, but also use of all these benefits of doctors and medicines, their counterparts in urban areas are used to enjoy. Your dose of e-medicine for people in rural areas statewide. Doctors and experts in the treatment of patients within satellite distance of Maharashtra. Civic authorities ISRO (Indian Space Research Organisation) and the state have joined forces to make a success of your project. Here, patients in rural areas to easily access all modern amenities, without having to travel long distances and spending a lot of money. Thus, patients and doctors in remote areas to stay in constant contact through telecommunications network.

CASE 3

Recent government documents show that over 25% (59 million school-age children) are not yet enrolled in school. Despite these poor figures on education, India has highly competent human resources and a strong background in ICT, which if used to its maximum capacity in the future, India will be the highest among Asian countries. Bridges to the Future Initiative and India (BFI) is to improve basic skills, literacy and vocational training into of school youth and young adults from poor communities in several states in India. to achieve these objectives, the BFI uses innovative tools and cost of ICT and methodologies to improve the quality of teaching, learning in basic and vocational education, and help members of the community information resource that can improve their daily lives. Officially, the BFI is under the patronage of the MHRD and State education organizations (for the first time in Andhra Pradesh and Karnataka, where formal memoranda of understanding were signed in May 2001.).

India COMPUTERIZATION PROCESS

 

India computerization process began in 1990, which accompanied the liberalization, globalization and privatization policy, has opened the borders of several persons multinational like McDonald's, Reebok, Pepsi, Coca-Cola, etc, and also encouraged up to define their private organization. The NEP (New Economic Policy) of India, Manmohan Singh, reflects the enthusiasm to continue the process of computerization. Before Rajiv Gandhi of this government-friendly policies in electronics, information technology and telecommunications and pushed the application of information technology in the computerization of the Indian reservation system of railways, banks and land registers. During his tenure, the Center for Development of Telematics (C-DOT) Promotion Centre for the Development of Computing (C-DAC)) and Informatics of the NIC (National Center) is established. It also called on Texas Instruments, General Electric, Hewlett Packard and cause the emergence of Bangalore Technopolis. In addition to creating a National Working Group in 1998 as Atal Bihari Vajpayee, the system of co-president PA, then chief minister Chandra Babu Naidu was a landmark route to India for computerization. Their action plan made 108 recommendations on how to use technology for socio-economic development, recommended the privatization of internal services, the waiver of license fees for private Internet, service providers to cable operators and not ISD / STD booth operators to use its infrastructure to improve access to the Internet and a zero duty for all products by 2002 ads. Students also recommended that the software and are considered a priority sector by banks for five years and that teachers and schools also receive computers at low prices. The working group was that each of ISD / STD booth in the country is transformed into an information booth that gives access to Internet and services related, such as e-mail. More over, in 1999, the activities of a bill in Parliament to facilitate e-commerce and e-business and created a fund 25 million venture capital for start-ups computer power.

Not surprisingly, some of India's richest and famous are Premzi Aziz (Wipro), NR Narayanmurthy (Infosys), Vinod Khosla (co-founder of Sun Microsystems), Sabeer Bhatia (co-founder of e-hot) Sam Pitroda, who led the revolution communication in the country greatly.

In the above situation can be summarized in India computerization effort

? India has great potential to rival the best in the world-Japan, Germany, USA and the UK. The wealth of resources, the immense talent and billions of people should be operated by the Indian government and thus facilitate innovation, entrepreneurship and creativity, Instead of suppressing or create obstacles such as red tapism, bureaucratic harassment in the approval and licensing. enthusiasm and zeal of India should motivate young entrepreneurs to appear and be an active member in the participatory process for socio-economic development in the country. The computerization strategy by which a society of information appears in the centers of new communication technologies, research universities in the techniques brain is formed and Research and development takes place, and policies favorable government. In eastern India is about to become a world power.

 

• The infrastructure, economic development policies and various policies and strategies aim to facilitate The communication revolution in India. For example, the OCP, cyber cafés International Criminal Court, which has emerged not only provide jobs for young people but also allowed individuals to give themselves and other knowledge and information.

 

? Indigenous individuals also have a role model for the next generation. The role of traditional media radio and TV should be emulated and, especially, traditional media should be merged with that of creating a more accepting wide. The Department of Defense must be more innovative and the government should ensure Cable TV / DBS greater participation in social responsibility instead of splitting money.

With technological development in recent decades, the role of information technology and communication technology (ICT) to improve the economic efficiency and social development permit. Governments, private sector and civil society noted that "no persons are excluded large the benefits of these technologies, especially those who lack the infrastructure, skills, literacy and Internet knowledge dominant language-English. They also recognize the potential of ICT to make changes not only to overcome existing obstacles to economic development and social development of these groups, but also to transform the systems and the creation of these inequalities, in the first place. ICTs should be deployed to build an information society where women are particularly disadvantaged, the poor and rural – to participate fully as citizens and reap the benefits of information revolution.

In accordance Robert Schware, lead specialist, dep't ICT in the world, the World Bank said that India has taken up more than 200 pilot projects in the area of governance electronics, of which only 100 are worth taking in the full scale and can not be replicated in other parts of the country. In their responses, the overall scenario of e-government said, "it is estimated that projects about 85% of e-governance in developing countries are a total failure, approximately 50% are partial failures only 15% can be considered a complete success. "While noting that the key failure factors inability to provide government services provide a benefit to citizens or businesses, lack of clarity on the business prospects, projects are undertaken in isolation al-department instead of a single agency coordination and unwillingness political leadership and lack of skills in project management in some.

There are many countries that have achieved a reasonable degree success in e-government initiatives. For example, according to consultants Cap Gemini Ernst & Young in 2003, Denmark had won 72% of services government in line with a score of 87% degree of sophistication. Other countries with high rates of e-government services including the UK, Spain, Greece, Finland, Austria, Belgium, Bulgaria, Romania and Mexico. According to Sudhir Narang, Vice President, Government and business service provider, Cisco Systems India and SAARC, almost all states have a policy that in order to be self-conscious evolution that led to a Govt. Currently under State Govt Recognizing the benefits of IT working environment. "Shivaji Chatterjee, Senior Director of Sales and Marketing, Hughes Escorts Communication said:" It has a role vital to play in all Govt committed transactions. Support to the Govt cuts red tapism, avoid corruption and make citizens directly. "Adds Rajiv Kaul, Microsoft ® India – "a solid technology infrastructure can contribute to the Central and State Govts offer a full suite of services to citizens." The Govts Karnataka Bhoomi Project 'has led to the computerization of the country's old system of rural Hand written. Thanks to her, Dep't income. corruption has been eliminated corruption system mounted participate in any way. ITC e-Choupal initiative provides unique information on the web-based farmers, products and services they need to improve productivity, improve the achievement of agricultural prices and reduce transaction costs. Farmers can access latest local and global information on weather, scientific farming practices and market prices in the village through this web portal any Hindi. A national plan of government e (2003-2007), reflects the strategic objectives of Adm. into proper perspective. In the future State Wide Area Networks (SWAN), and information centers Community (CIC), the projects must be implemented, with the support of a strong model of public-private participation (PPP) to achieve long-term viability. Already, the United Nations Development Programme (UNDP) and the National Institute of Smart Government (Nisga'a) hosted the first summit of S. India Asian ICT public sector. The theme of the summit was "new models of e-gov. in S. Asia and the world and was destined to Govt leaders and policy makers in S-Asia, including India.

Again, if the example of Mizoram, then we can see that since its inception in 1989, continued and tireless efforts NIC Mizoram have led to the diffusion of ICT culture in the state. NIC with the Government of Mizoram has taken many initiatives to facilitate and promote e-government in various sectors such as transport, land registration, engineering, public health, and treasury bills, etc –

For example, the communication of transport 'Sarathi' and 'Vahan offer a complete solution for the Transportation District Office (DTO), including computerization of registration, licenses, permits and enforcement, and collection of taxes, etc Systems information on vehicles of statistics has been developed that allows the compilation of various reports required annually by the state transport authority of Mizoram.

26 CIC (Community Information Centre) have been created since 2000 are equipped computers and VSAT webcams, TV, printers, UPS, etc. Two skilled workers to manage CIC, which provide the following services to people in distant regions and remote areas of the state. E-mail, web browsing and document priority, providing training to the villagers, students, etc to provide G2C (government to consumer) services such as support for GLP research council elections of the village called tenders publications, notifications, etc.

Route computerization problems

While the foregoing discussion, it would seem that India has become an information society and may be considered for future knowledge society, which wait before reaching a conclusion. consider the following:

? Although India ranks 18th in all the world in terms of using television and the Internet and radio entertainment industry with Rs 14,400 crore in size in 2000, which should amount to 80,000 crore rupees in 2009, even amid the rapid development of media, rural India is only slightly affected. Without effective communication, no company can be sufficiently fit to take dynamic models of development communication. Rural India faces many problems. They are as follows: –

1. Wide communication gap

2. Traditional values and attitudes

. 3 large and diverse population

4. Low socioeconomic status

5. High cost of the media

6. Illiteracy

7. Stereotypes and prejudices

8. Lower motivation

9. Defective opinion leadership

10. Hard Persuasion

11. Difficult Questions

12. Acute social deformity

In a society where until recently, the mother hardly spoke, she passed almost see his life without her husband, adorable children are grown without the interaction of parents apparent, it is very difficult to consider the meaning of communication and therefore a society requires mutual interaction, the spread of literacy, physical interaction, transmission institutional, political participation and cultural solidarity.

 

? Indian media is found in large Part urban centered. All developments that have taken place in recent years has resulted in rural-urban divide. The main challenge is to achieve the marginalized and excluded and in their efforts to create an information society for all. . After local consultation is essential. The best projects are set usually do not work. Finally term, provide the information people really need or use at the technical details and terminology incomprehensible.

 

 

• Effective use of ICT is still unknown to many. The lack of support policies and political will is also due to the lack of awareness of economic, political, and social benefits of ICT can bring. The level of awareness among practitioners and policy makers in the region on the role of ICT in development is generally low.

 

• Connectivity and access to excellent prices in the region, particularly in rural and remote areas remains a problem. Computer literacy is low and the common model, based on individual access to a computer in most cases is impossible because the computer costs and lack of energy resources. Low cost of devices such as handheld computers can help alleviate this problem, but are not available or not useful value in many rural or marginalized. The same applies to other useful communication technologies such as low cost of FM radio stations, but here the challenge is often the lack of political will to open up the broadcasting sector for communities to own and manage radio and community television. Even radio and television sets provided by the government are not used for reasons such as the intermittent electricity supply, poor or inadequate infrastructure.

 

?   Internet has been widely popular among people who are well versed in English. The lack of appropriate local content and diversity on the Internet as the local language issues local needs and posed the greatest challenge. Development of local content in multiple languages has been insufficient due to lack of language processing capabilities. Tools to capture the analog content into digital format for many indigenous languages are not yet available, delaying the scanning of existing analog content text-pages and development of indigenous knowledge. Failure to develop local content is also a challenge for many media electronics and in particular for cultural and educational programs appropriate local audiences.

 

• The lack of software, lack of local instructors, capable of transmitting a variety of ICT skills, content development and operations of the media is a challenge that makes it difficult to extend the information society beyond the wealthy citizens of the region. Also Most of the software are prepared by people without knowledge of rural people, who were born and raised and fed on the content of Zee, Sony, Star Plus, difficulties etc. abound. In one example, the agent involved in the computerization of land records in a State of India recently reported more than half of them are legally appeal, or names of people killed or illegible etc Computerisation of land records is on the agenda of almost all Indian states.

 

Most? Traditional systems have not been fully exploited. The lack of capacity for innovation and creativity is an important factor. In general, all programs are made with the bureaucratic mentality, so if the programs are educational, are boring because they can not sustain the interest of viewers for a long time and if they are funny, not educational. Therefore, do not have the personal touch and therefore lacks credibility. So more to the failure of public service broadcasting, the meaning was lost somewhere in the tangled bureaucracy. The first people who say the information they need, not always what they end up using. Swaminathan project in Pondicherry, for example, farmers said first male needed information on agriculture. In fact, its largest single use of the information of the people. Kiosks was to obtain information about government programs.

 

 

? India has experienced a high degree of change in terms of marketing and media. recovery and the importance information was distorted to give birth to Western imperialism and the media, therefore, the digital divide. Lack of information is real and happening between North and South, between rich and poor, young-old, literate, illiterate, rural and urban, and gender.

 

? It should not be simply identified with computers and the Internet. Some applications of IT invention involves the radio, TV and integrated chips, satellite inventories can be useful so classic example is the use of automated assessment tools butterfat in Gujarat, which has radically simplified the process automation of milk and diary farmers pay.

 

? Lack of business processes in many modified, well-intentioned projects and duplication of manual processes the environment, was considered the main reason for end users and citizens not affiliated with any added value projects and looked at the e-governance as an unwanted addition to the obstacles to cross before the execution of work. For example, Depts. Maintaining land records, especially in rural areas details regarding the ownership of land, culture etc. have been the computer models, but holiness no law was given to the output generated by these systems in the absence of a corresponding change in the state.

 

? More talk than action has talked a lot. Seminars, conferences and workshops at national, local and international there has been a lot. Several five-year plans have been provided. However, little action took place in reality so far.

 

? Financial Sustainability-The objective of financial sustainability is rarely achieved. assuming that the costs of initial implementation should be borne by someone, very few projects even plan long-term viability, let alone succeed.

 

• An ICT sector commercial success does not necessarily impact on ordinary Indians. The state government proposals developed for masses tend to emphasize the creation of software technology parks, improving education higher levels of information technology, etc., if these goals are laudable, but there is little evidence that higher growth rate of industry-based software better living conditions, more schools and colleges, improving health, eradicating poverty, more jobs or other benefits.

 

? It seems that decisions on technical regulations, standards for transmission, the bandwidth allocation, the pricing mechanism,, etc, can have profound effects on whether or not information technology benefit ordinary Indians. One case is the requirement that Internet service providers to guarantee to cover an entire state. The effective prevention of local entrepreneurs to provide Internet connectivity to small towns and medium, as opposed to local initiatives that have contributed to the rapid spread of satellite television in rural India. Impact Analysis technological options for the common man is largely absent.

 

? Wiring India, until the last mile cost of the basic features and programs in local languages are needed, to remain the India wiring unfinished. Even though the cost low technological solutions do not solve the problem, but they are an essential element India.

 

? Credibility "I can not believe what he said. One of the proposals announced are revealed in a site visit, after have closed, or not be in service, detoriated or have their original stated objectives.

 

COMMITMENTS OF ICT

• One of the most promising uses of ICT. In practice, is to distinguish between the activities-

1. The e-government – is the computerization of the functions of government itself, as we have especially the Andhra Pradesh. This connection provides seat of state government district officials, the computerized record, court proceedings, land records, state offices, etc, for the benefit of directors the state. So e-governance can also mean the government for the people and government links for citizens to have direct access to documents rules and rights information they need or want in their life.

1. E-commerce – B2B, B2C, C2B, C2C platform can fully utilize the benefit of clients and business organizations, for a smooth and efficient operation, trade practices free and fair.

1. Trade finance – commercially funded ICT networks have very promising. For example, the Warana project, though initially financed largely by the State of Maharashtra and Delhi is currently maintained by the sugar cane Cooperation the area and provides tangible benefits to sugar producers and producers. The draft EID Parry Tamil Nadu Nelikuppan expected benefits in terms of improved information to farmers on best agricultural practices. ITC-IBD has established a major step Chaupals IT for soybeans, brown shrimp producers to reduce costs production, which now goes to the middlemen. Has the economic capacity to proliferate on the basis of the rural economy by providing farmers with experience agriculture and services, weather information in a timely and relevant transport price discovery and access to wider markets. Many people in developing countries lack access to financial services such as basic savings, credit, insurance and money transfers. Most transactions are in cash and savings involved very small quantities. Support services to the special needs of these types of financial transactions can be very useful. An example is M-PESA One of the services most popular for developing countries, offered by Safaricom in Kenya, which is the leading telecommunications company. At present only about 10% of Kenyans have official bank accounts and M-PESA allows people without a bank account to complete simple financial operations, transfer money from person to person. From introduction of the service in March 2007, three million registered users, and the service was more popular.

1. While that the needs and desires of the urban rich are familiar with the developed world, the needs unique communities near the base of the pyramid suggests new and interesting opportunities for services.

IBM India Research Lab, researchers are trying to develop a mobile software platform, called the "Spoken Web" to offer these types of services to communities in emerging countries. Spoken Web site is a network of voices that exists and operates in the telephone network rather than the Internet. Internet access does not require expensive equipment spoken, Internet access or the ability to read and write. voicesites people can browse through them and talk voilinks voicesites one through another, or even conduct transactions by simply speaking. What more of a phone number can act as a URL traditional web, and we had no need for a high-end mobile device for Internet access spoken, an old phone plane of rotation may make work. Customer interaction and dissemination of government information of all may be possible in the mobile web.

Society INDIAN Knowledge

Same if there are large disparities in the way of computerization, the focus of India on growth of the ICT sector has made good dividends in terms of export earnings, employment creation and image of an emerging economy. Large companies are becoming competitive deployment of enterprise-wide solutions for data interpretation and pans, and catch data based decision. Many began to think that the next century will be the century of knowledge. A nation's ability to transform knowledge into wealth and welfare through the innovation process determine its future. The knowledge economy will dominate the coming century.

To achieve the twin objectives of growth with equity, knowledge can not be the preserve of a few, everyone in society should have access to knowledge and become knowledge workers. Countries that do not create knowledge societies will disappear into oblivion. But the knowledge creating companies will have the opportunity to carry out the world. Now, before launching into a knowledge society, one must first to know what is a knowledge society? Creating a knowledge society must revolve around the creation, distribution and use of knowledge and information to create wealth and improve the quality of life. Knowledge can be defined as the familiarity gained through research and experience, and includes

• Know what (knowledge of reality)
• Learn why (scientific knowledge of the school and the laws of nature)
• Skills (Skills or ability to do something) and
• Knowing who (information about the person knows what and how to do anything).

If society India must become a knowledge society, then it is important that every Indian becomes a knowledge worker. We must recognize the concept of knowledge worker in the broadest sense possible. This is not only scientists and technologists, who are knowledge workers. Even if a farmer can be a knowledge worker, always understand the reason that the seed is planted and how it lives in a village of information, which has the advantage of short and medium term weather forecast to plan its agriculture and so on.

PRIORITY knowledge society

A knowledge society is characterized by new knowledge structures, methods of dissemination and technology that enables and supports unrestricted access to control knowledge. Like all human activity generates and uses knowledge, existing businesses are also in this sense knowledge societies. Human activity generates and uses knowledge and each society must be characterized and identified by its Knowledge Base (Lokavidya).

The transformation of society must be the development a large scale in education, health care, agriculture and governance. They turn to job creation, high productivity and rural prosperity. These models are intended to provide opportunities for rural economic development and prosperity. Youth in the community could easily be trained to fulfill the service requirement IT-enabled. This will also make available space and staff at very expensive in urban areas. It also helps stop the movement of families in the villages urban. More so that the model should try to improve living standards in rural areas. Knowledge-driven rural development is an urgent need to transform India Knowledge power and bandwidth connectivity in rural areas is the minimum requirement to bring education, health, and economic dynamism in rural areas. Knowledge society leading to knowledge superpower can thrive and survive in the environment of economic security and homeland security. Nation must work for transformation in India developed. For example, if people find they can book train tickets via the web reliably and safely, then no one bothered traveling on a scooter or motorcycle.

 

CASE 4

Knowledge system for sustainable food security in the villages Pondicherry was the empowerment of rural women, men and children with information concerning ecological agriculture, economic access and use of its goal. This knowledge system is administered by local youth in the village center of knowledge in the system Computer Assisted information is exploited. Farmers who become knowledge workers are also trained to maintain a "map of soil health "To monitor the impact of agricultural systems on the physical, chemical and microbiological components of soil fertility.

informed citizens who possess the knowledge to be able to see the crucial link between grades 5 E ie, environment, ecology, economy, equity and ethics. Then be guided by misinformation fed by interest groups. But they use their knowledge to decide for themselves what is wrong and what is right. They will not stop projects that allow economic development, but they will stop those that lead to destruction.

Case study 5

ICT Policy in Malaysia

  Malaysia is a middle income economy is able to move from an agrarian society in a generation (60 -80). ICT has played a dual role in the development of Malaysia, one in the sector commodity and as a strategic tool. Malaysia has taken two important initiatives to fill both the issues of economic competitiveness and equality social, such as the Multimedia Super Corridor (MSC) for economic development and the National Program of Information Technology (NITA) for social development. In 1996, National Council on Information Technologies (NTIC has been established in 1994) came out with the national IT agenda with a focus on developing people. ATI has been operationalized with five e-trust model. They are the e-economy, e-public services, e-community e-learning and e-sovereignty.

Access to knowledge can influence the effectiveness when individuals are enriched (with new ideas, solutions to problems) and the possibility to request information the time and place where needed. Therefore, the knowledge management initiatives should complement the traditional networks face to face contact. The rural population has no the necessary knowledge to filter through the vast information available online and to identify the most relevant to them. The role of intermediaries in the interpretation of the information needs of rural communities, the collection of information from public sources and the dissemination of information in a text and the local language is very important, as demonstrated among drivers Kothamale and Pondicherry.

  STEPS NEEDED FOR COMPANY Full proof of knowledge

 

• Create the mindset of IT in India –

Information and technology are evolving so rapidly that it was impossible for the public to keep a tab on developments. There is a need for awareness among the people and their use. For example, many people know what is Internet, they mess with their applications only at least has great potential and use in depth and impact.

? Promote development of a regulatory environment environment –

To be a knowledge society in India should develop a national policy to promote an environment generally conducive to a knowledge society for all. In the process of policy efforts must be taken to address equitable access, human resources and application development. In addition to the links between the knowledge society Media and public service broadcasting, as a vehicle for educational and cultural content are an integral part the process of policy formulation and revision of media law. In the formulation of policy in India should encourage an open dialogue with all members, including civil society, communities and private and public sector.

? Equitable access Promotion –

India should promote shared access through multimedia community centers and the assessment of the current access patterns. India should support innovations in low-cost access to the community in particular for marginalized groups. With the ability to use ICT, librarians and archivists have great potential as knowledge workers. Many libraries and archives in the region do not allow online access to their readers. If they are well equipped Library with ICT, they can become for many people an effective gateway to the information society.

Improved capacity Knowledge management –

The process of knowledge management in both content and availability is a key element of modernization. human resource development in information management to knowledge workers should have a central place in India's communication and information. To support capacity building, particularly in the field of human resource development, India should facilitate the formation of the local trainers in the areas of ICT at different levels. But India should also promote specialized training programs for disadvantaged groups enjoy the benefits of ICT, especially ICT learning and business opportunities.

? Enlarge appropriate content

India to promote the development of appropriate content, the creation must be based on active collaboration with extension services (education, agriculture, health), agencies government, nongovernmental organizations, media professionals and organismic. Should focus on ethics and the relevance of the local population and problems and needs. Universal access can not be achieved without the promotion of multilingualism in cyberspace. India should also encourage and support the efforts of institutions and public universities to identify and promote technologies and tools that can digitize local content.

? Enlarge public service broadcasting

India should continue to exploit the potential role of education and culture of public broadcasting and the need public service broadcasting to reposition themselves to fill this role. The challenge of transforming the public service broadcasting as the platform democracy and a tool for the masses to migrate to a knowledge society possible is still relevant. This is all over with the possibility of using radio as a diffusion technology distance learning in remote rural areas with the possibility of simultaneous data quality distance learning modules. Repositioning public service broadcasters to act as an interface to bring the benefits of ICT for the greatest number of people is a challenge. India, in collaboration with partners should strive to establish the exchange of high-quality educational content through the system of public service broadcasting. It is also necessary to ensure better gender balance and to support training facilities for women.

? Promote community radio

The principle of public interest in broadcasting center is universal access. This principle should allow people access to participate meaningfully in their community and society. It also includes improved access to productive assets and participate in broadcasting. Community networks owned and operated radio can the radio a truly participatory communication tool. Community radio

1. Promotes community involvement
2. Increases effectiveness of decentralization, transparency and accountability at local level. and
3. people involved in the design, implementation and evaluation local development programs.

Community radio also has the potential to act as an interface between communities and the Internet. The conversion of Community radio media centers connected to the network information should be objective of the approach of India to promote community radio.

? Regional Flag Product

India should establish regional flagship programs.

1. ICT to achieve harvesting should focus on developing sustainable business models for groups excluded from access and use of knowledge resources for development.
2. Support development of national information and communication policies. should develop a package of information and communication policy that leading to knowledge society. This will include general guidelines for participation in the process of developing policies and civil society
3. Development Human Resources, should include the development of self-learning interactive training courses to increase skills of local trainers, as well as increase access knowledge resources through one portal.

CASE 6

E-Seva project in Andhra Pradesh

Since 4800 per month simple operations in August 2001 for whooping 7.5 lakh transactions a month of 03 February, e-seva of Andhra Pradesh, G2C (Government Citizen) Utilities Service project mature, which provides about 43 services ranging from payment of utility bills to the issue of licenses, authorizations permit, reservation of buses to B2C services.

Case Study 7

The project SAUKARYAM

Saukaryam in Vishakapatnam is one of the few projects that actually use the network to connect citizens to local government in real time. People can pay their bills online, check the condition of the building and water supply schemes, to receive information on births and deaths, the track of garbage collection, even scan the Notice of Appeal deals. The idea behind the project is to track every service that is offered by the company online, tax and public works sanitation of the city. In addition, provides a forum for people.

CONCLUSION

Although India can boast of a process of computerization, is decreasing, however, would blunderous their part to lower smugged easily thanks to its success in part. The problems that occur are apparently small, are just the tip of the iceberg, which requires emergency intervention early, before he assumed gigantic proportions. Instead of resting on its laurels, the government should take note of gaps in the machine itself, which seriously affect the vision for this project.

REFERENCES

1. "In ten years …. family members, communication of the Indian bullock carts marts cybernetic revolution Everett Rogers and Arvind Singhal, M Sage Publications.

2. "In the case of personal computers …. affordable range. Bullock carts India communication revolution cyber marts M Everett Rogers and Arvind Singhal, Sage Publications.

1 .. Case study of a communication revolution in ox carts India ,—- cyber-marts Everett Rogers and Arvind Singhal, M Sage Publications.

2. Kewal Kumar J Communication Revolution.

3. www.bsnl.in

About the Author

A First class Third Post Graduate in Mass Communication from The University of Burdwan, currently I am working as a lecturer in the Department of Media Science , teaching Advertising, Branding and Marketing in the NSHM College of management and technology. A NET qualified MARCOM Specialist, I started my career as a Guest Faculty in The University of Burdwan and Michael Madhusudan Memorial College, Durgapur. With five years of teaching experience I have wide exposures in presenting papers in conferences and seminars, and writing in various research journals and books related to branding, Advertising, PR and Marketing.My domain knowledge spans from Advertising, Marketing and Corporate communications, in short Marcomm. I have attended and presented papers in seminars and conferences of national and international repute on Branding and Marketing. I have published papers on branding in the research journal of the University of Burdwan and ICFAI Journal of Brand Management. One of my research article is published in the executive MBA Book, of ICFAI, in September 2008. Another research article on ICT, is also due to be published in form of a book in June 2009.