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China Apple Developer Nuggets difficult: the promotion of low cost market reforms promote expensive house

China Apple Developer Nuggets difficult: lower costs of promotion pushing expensive home market reform

"We are developing an App Store software kit estimated line title = "Battery A1189 Apple"> Apple A1189 battery after two months of the initial price of $ 1.99. Guangzhou company in 1000 with the Head of Information Technology Camxi yesterday in the "First Financial Daily" said that the success of iPhone games development for mobile is only the beginning of the road to the gold rush, the first step, the game in the App Store on the line, the company also is preparing to make the promotion key markets abroad is estimated at at least thousands of dollars per day.

"Do not spend money to promote, no matter how good the game can be immersed in the nearly 200,000 applications App Store Mon If the first priority, taking downloads, download and get a good position. "Mais Azar Camxi little Fortunately, said his company has invested angels.

In fact, the situation is Camxi China Mobile application software developers face a dilemma: including Chinese Internet users, including mobile users are accustomed to downloading free software, mobile applications are still being studied internal in the business model, and the money is only available to the App Store, technology, trade barriers are higher. "This is not the inner person mobile application software developers can afford. "Camxi said.

"In the App Store a huge temptation, software developers increasingly Chinese meet and the ranks of developing mobile application software. By conservative estimates, more than 100,000 employees and more than 35% per year is growing. "Chang Ai Media, chief analyst said the market consultation, and now China Mobile Mr Mall, the commercial center of China Telecom Tianyi space, Google's Android Market etc, are introduced one after another imitation center applications from the App Store, more than 95% are free to download, very little real wages. Therefore, in China, based on mobile software development companies and individuals to the benefits, in fact, very little.

"Apple" is difficult to Denver

"Individual developers want App Store successful, the possibility is very low." Camxi individual developers of the art in mobile applications and music can not compare with the R & D team compete with the iPhone application, we often have the same themes and content, including the fight is the art and music including overall performance. Also, the cost is not expensive to promote national developers can support.

In addition, the developers of Apple China also faced with complex approval procedures, cultural differences, exchange control and payment and other issues remotely. Chang said that in the App Store registration and verification of identity, usually about 14 days, and testing programs, by chance is very small. Copyright, innovative mobile applications such as software development in the weakness of China, many applications are recovering.

"As the market for public consumption, Apple's iPhone is not in China, Europe and the U.S. market for consumer goods from China do not appreciate culture. "Chang said, the language and expression Chinese culture is also a headache for developers, as well as a mobile phone applications, it is clear how difficult but to combine European and American markets, fashion title = "Dell Inspiron 8600 Battery"> Dell Inspiron 8600 battery and a pleasure for development China is concerned, obviously not an advantage.

In addition, the App Store Even if developer but in order to receive domestic developers own money, not so easy. Are the media research, how to open an offshore bank account, in particular, became a national developers for developers more problematic individual.

Apple developers compared to other domestic CEO of the division of S. Guangzhou Shun be one of the fortunate. However, since S. the possibility that firms specialize in the App Store of its subcontracting orders, he was not responsible for the promotion of the application, not to worry about costs.

Xiao-Dan Wu said, its development and has been in the App Store applications online 30 varieties, but to achieve this result depends entirely by a team of more than 20 operations. "Development cost several million dollars to hundreds of thousands." Xiao Dan Wu, frankly, is because developers Apple in China face these problems, so the company has not opted in, and the choice of the OEM line.

App Store successful role in China?

Apple where it is difficult to earn money for internal development have been, he still insists, first, because the development of products Cilei Chengbenxiangdui low, two, because there are many Shop Home Suiren applications, but China habits Xiaofei Huang Zhe Moyouxingcheng pay, China is seeking the App Store price model.

Former director of 3G portal, is currently the Director of Technology Yao Jin Yun Fu said the company chose the App Store and Android platform for the development of mobile software applications, mostly Chinese and a single technology platform, as well as foreign groups have been training for customers payment. The diversity of mobile technology platform, the policy is too strict supervision.

"In China, the copy of the App Store can die. "Chang said China the same product, developers must also develop a dozen operating system to tens of thousands of product models Sub-brand Nokia meet the needs of different users, the cost of investment and effort is unprecedented, and for each Developers and SMEs is almost self-destruction.

Yao Jin-fu, worse yet, home users do not usually pay for title = "IBM ThinkPad T43 Series"> The IBM ThinkPad T43 battery.

Yao said that the gold complex, in fact, has become China Mobile, China Telecom, Chinese manufacturers of mobile phone brands and want to copy the business model of the App Store for most of the problems.

June 8, Chinese mobile applications based Mall persons responsible MM held in Guangzhou, South China University of developer activities to Sharon said that in 1800 applications platform GM models, but only 10% of revenues software, when in fact willing to pay to download the user less.

Or on this basis, China Telecom software Tianyi entire space, are essentially free discharge, pay is a problem. Chang estimated that in the next three years, China's full market mobile market behavior and structure of payments is difficult to establish, no effective solution can facilitate mobile payments for consumers to download payment software.

"Therefore, China Application Platform GM also began testing the water after the payment, first try and then pay, or free games online, only accessories the sale of rights. "Chang said. Cable Music Software CEO Shen Ye also believes the postpaid model can open the door to China Mobile Internet Key Mine Gold "is the bar with Chinese characteristics."

location information service provider clouds Ala deputy general manager of the Union Beijing completely subordinated to waive the tax program and hope to develop user groups through advertising and electronic commerce (commerce channels e) to make money.

Wei Deng said that while the phones can access the GPS software installed on their own, and he is free to download, when user group established its GPS software into a platform for advertising and e-commerce platform, "We are clearly of Chinese consumers not want to pay as usual. "

Deng Wei admitted that he is working with several mobile phone manufacturers Sony battery VGP-BPS9 in Shenzhen to discuss the application, it is expected that the market for mobile telephony operator cabin, mobile home market, gold miner mobile internet.

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