Apple ipod

Apple Iphone How to change the landscape of the market and what should companies do?

The dazzling success of the entire world has been revolutionized iPhone the next generation of phones. Before the debut of the iPhone, touchscreen phones are the best to have a good functionality. For example, resistant screens have always been available on Windows Mobile phones, but this was not the thing. Always prefer a physical keyboard and a pencil. Apple changed the game when it launched iPhone first generation 2G/Edge. We are impressed with the comfort of touch and the ease of zooming in and out of web pages by panning and pinching with your fingers. Introduce capacitive touch screen phone to a new level. (See here for more details about how the capacitive screen: href = "http://electronics.howstuffworks.com/iphone2.htm"> http://electronics.howstuffworks.com/iphone2.htm)

Since then, we've seen a lot of phones designed to provide the scope and similar capabilities as the iPhone accelerometer. Like I said, even, because so far I have yet to prove a phone that offers the same level of finesse in his ability to touch and accelerometer (see my other posts on the latest models of phones). Storm and G1 are competitors Immediate iPhone in this respect – they do with many other features missing iPhone today – as slot, MMS, copy and paste, to name a few). If you recall, Samsung Omnia had a good degree of success, especially in countries where the iPhone 3G has been / will be released later Omnia. Now almost all major manufacturers Nokia Sony Ericsson phone HTC touch phone number. Not insist too much about each of these phones, as it is not the purpose of this post. I thought I was healthy for the market. We now have more options. Apple has caused a sudden change in a competitive situation two years ago. It has even surpassed the sales of second smartphone from RIM. Well, of course, now with Verizon Storm launch, we still have to see how this will happen.

iPhone is not just on the phone itself. In fact, the iPhone brings with it an ecosystem – on iTunes. If you are a BlackBerry user, especially if you're a Blackberry Enterprise Server (BES), a business that has most applications you can buy and charge your Blackberry. The reasons are twofold. First, the application range is limited and some policies may prohibit the installation third-party applications. Secondly, applications are relatively expensive, about $ 10 or $ 20 or more. Third, your Blackberry is really traditional the fate of one of the basic features – messaging. The same applies to your Windows Mobile or Symbian. To be fair, I must say there are many applications Third-party Windows Mobile are availabe. There is no shortage of applications. So, the question arises, why not AppStore concept of "occupy a central place in the past many years, since the availability of Windows Mobile phones. Back to the story. Windows Mobile has been an attempt by Microsoft to RIM's market share by extending its Application mainstream desktop PCs and Windows / database to Microsoft Outlook for the mobile world. The whole "wow" factor of having a Windows Mobile phone is that it could finally synchronize email, calendar and contacts in the air. The big push email capabilitiy why people want to buy a phone Windows Mobile. In addition, functions in the early Blackberry gadgets limited as its main objective was for messaging. Even then, it was a royal pain to read attachments on your Blackberry. Windows Mobile done for shortcomings in the Blackberry. Not only do not need an activation pin / password is required for my Blackberry (Which is different from your Outlook username / password password and domain), I can configure my email account in Outlook on my mobile phone Windows at any time. The reading was much attached the best Windows Mobile phone. I also could buy third party applications like Documents To Go for BlackBerry while similar applications for the third reading accessories are available, they are usually in a subscription model (if you remember, you can not download and save attachments from a BlackBerry at the moment. We could not open them).

Fast forward to today. This Apple has done? When Apple launched the iPhone 2G, Apple was not aimed at enterprise users. It has avoided direct competition to Windows Mobile or RIM. On the other hand, points directly to consumers. Apple leverage their skills basic – has designed a phone that had form factors wow people as an iMac or MacBook made and placed the phone as an all-in-one for voice, video, photos and music. What is an Apple is useful. Meanwhile, iTunes has been widely used by Mac and Windows, and people used to buy music and sync iPod. No doubt there would be some cannibalization of the iPod, but the increase was much higher. Apple iPhone will make inroads into the mobile world and taking a stake market leading wireless 1.8 billion at the end of 2007 (estimate of the Yankee Group report).

Apple has raised the stakes in 2008 with the 3G iPhone launch, and this time, Apple is aimed squarely at the business market with the announcement of the capacity to ensure a push mail exchange. This will extend its market potential to some prosumers "that are two minds about using the iPhone due to lack of push e-mail Exchange. More importantly, the backbone of the strategy Apple's iPhone is new in its content and the iTunes ecosystem. This time, announced what is available at iTunes AppStore. Applications will be available free. applications would be paid starting as low as $ 0.99. This reduced the barrier to entry for consumers to try several kinds of applications. I would not mind paying a little less than $ 5 for any application. Most applications have been widely games and tools for utilities to start, but companies increasingly In addition to adopting the iPhone, we see that more and more software developers and integration of mobile applications on the iPhone in their leaves by road. I am sure Apple would realize that the applications support more users and more about the iPhone, they are less reluctant to switch to another phone and lost all applications used or acquired. It is very strong customer traction. RIM should have included making it luanching its first center support Blackberry OS 4.7 (which is the Storm OS). If you takes a piece of the strategy for the Apple iPod, Apple is not resting on its laurels and cede market share. Apple push firmware updates for the iPhone (Just look at the interval time between major upgrades of 2.0, 2.1 and 2.2 – It's getting shorter). That the coming months how the competition will heat up. While So sit back and hold tight to the war of movement in the future.

Although social networks like MySpace, Facebook, Twitter has become so popular iPhone stormed before market (let's see if BlackBerry Storm will replicate this success), the iPhone has even more popular. Now you can easily access my "Twitter" or update my Flickr or Facebook easily with a button on the iPhone. The types of applications for the iPhone, social networks, especially Twitter reflects the underlying trend. Now, though Sony Ericsson X1 has a new panel on Facebook. The storm also comes preinstalled with an application for Flickr and Facebook. Given the increasing penetration of the tools social networking, I wonder why companies (telcos) do not tap into this market, or their customer support. I think there are many opportunities in marketing social media that transportation is not eligible. I have not met a carrier who actively use blogs or Twitter for product launches or updates news or use social networking tools to make the product or event announcements. For the future, phones will be more powerful and applications running on mobile become the key factor in creating customer viscosity. Carriers must take this opportunity to work closely with the handset or software developers manufactureres pre-install some unique applications for them. Carriers should also know that customer service should go beyond the hardware telephone support itself, if companies really want to be the first point of contact for clients. This is no longer good enough to put everything to retail stores to sell phones. Carriers need to understand customer needs and provide the kind of customer telephone. This is true customer service.

About the Author

A true believer of Web 2.0. Web interface designer at heart and digital strategy at work. My blog is at http://poohwinn.posterous.com

iPhone 4 first hands-on! (update: FaceTime video demo)