Apple ipod

Apple ups the ante with the iPhone 3G

A little over a year since the iPhone was released, and Apple is upping the ante in the smartphone wars.

We are talking about the new version of the 3G version of iPhone.

Our latest consumer survey 3567 – carried out after the announcement of Apple's June 9 regarding the launch of its 3G model – shows the next generation iPhone has an impact of a tsunami in the smartphone market.

Today Canadian Blackberry manufacturer, Research in Motion (RIMM, 42%, unchanged) the consumer is clearly the market leader in smart phone owners Smartphone.

But here is the biggest driver for Apple iPhone (11%, up 2-pts) – which continues to significant advances in the consumer market. After gaining share Market Survey for the fourth consecutive time, it is ready to fight the second out of the Palm (PALM, 14% down 2-pts).

"These figures are good news for Apple, "said analyst Tobin Smith, but when asked respondents about its proposed purchase by phone chip in the next 90 days that the effect of a tsunami in this market transformation is evident. "

The tsunami came Apple

When we asked respondents about its proposed purchase by phone chip in the next 90 days to the fullest extent of market transformation is evident. A staggering 56% of respondents intending to buy a smartphone in the next 90 days say they have an Apple iPhone – a leap of 21 pt from the previous survey.

The following table shows how a quantum leap in market share this represents.

In the future, by RIM consumer purchases planned for a shot in the next 90 days, 6 points to 23%. Palm remains a distant third with only 3% of anticipated purchases.

Note that the table former focuses exclusively on 10.5% of total respondents who say they plan on buying a smartphone for the next 90 days. 10.5% representing a sharp increase in our previous survey in March, and is the highest level of planning costs buyers of smartphones, which recorded in a study (see table below).

"The most likely explanation for this massive increase planned smart phone buyers here forward is the anticipation and publicity surrounding the imminent release 3G iPhone, "said Smith.

Another reason for the popularity of the qualification Apple's amazing customer satisfaction. An extraordinary four out of five iPhone owners (78%) say they are very satisfied with their iPhone. RIM ranks second place with a very respectable 54% of customers saying they are very satisfied. Palm (29%), while a few points since our last survey, even into terms of customer satisfaction.

In another positive for the new iPhone 3G, rather than in two current iPhone owners (55%) say they are very likely to buy 3G iPhone for themselves or someone else in the future. And many are not going to wait long. Among this group, half (50%) say they will buy in the first 90 days launch.

RIM prepares to attack

While the announcement of Apple's 3G iPhone has catapulted to the top of RIM in terms of consumer purchases planned smart phone, it should be noted that RIM has a huge advantage of his own business in the smartphone market. RIM remains the leader among current owners in the consumer market.

In addition, RIM is not sitting idly by while papers Apple IPhone 3G. The Canadian manufacturer has multiple plans up to fight Apple's momentum among consumers – including a new version of the product was announced (the Bold) and two likely additional product releases (Thunder and Kickstart).

In a future article will report on the responses of consumers have to say about RIM's new offensive-cons – And the constant struggle for smartphone supremacy.
About the Author

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