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M-commerce – welcome to the future

E-commerce becomes more competitive, retailers are turning to technology Mobile differentiate themselves from their competitors and keep up with modern advances in the way we buy. In general, sales will resume in accordance with the British Retail Consortium, the value of retail sales rose 3.8% in the last three months, compared with last year, and total sales increased 6.6% since the beginning of recession. Despite these positive statistics, as consumers continue to make a gesture to the mobile Internet and the purchase of trying to find the best deal and get the most of our money.

To date, the m-commerce has not been shown to meet consumer demands for speed, the operation simple and efficient, with topics ranging from the pages load off-peak and the small screen making viewing methods difficult, complicated or takes long time of payment. Bad experiences: customers angry and frustrated which can lead to loss of custom, not only in mobile channels, but the classes online and "real life" of the store as well.

The percentage of users of smartphones is still quite low in the global market though the rates more affordable prices that are increasingly must change this situation. And if the world of m-commerce, in fact, has been there for a while, just We have not noticed …

Quick Response (QR) codes – common in Japan for over 10 years – are increasingly being used to marry younger and mobile. The QR pixelated black and white squares can be analyzed, while the store to offer mobile users with offers or links to additional information. Vouchers sent by SMS can be analyzed outside the cash back into the terminal box.

But the use of codes is not limited to promotions – href = "http://www.youtube.com/watch?v=OE5Ch4NnVu0"> 2D codes printed Ubimark see in their copies of Jules Verne's Around the World in 80 days, that allows readers to easily link with interactive maps, historical data and information through your phone while playing. In the UK, estate agents QR codes intended to place for sale / lease signs, so that potential buyers can download information on a property instantly. In France, the codes are already in place in the public furniture and parking meters to provide additional information.

A YouGov poll commissioned by Broadbank found that 40% of mobile users buy tickets for concerts / shows / events with their phones, and the most popular use of navigation Internet retail-price comparisons and reviews of mobile products, for example through Microsoft Ciao. You can even apply for now (Small amounts) of loans through the text. We are increasingly on our mobile phones to make purchasing decisions, such as online search and commerce has become a reliable method of doing business. The creation of barcode applications means that you can walk around to check out a comparative study prices and do our shopping. Our present generation is formed by the technique and gain confidence customers are demanding better service through technology mobile.

Mobile marketing is becoming an integral part of multi-channel commerce, customers can research a product online store snoop IRL (in real life) and take a quick look through the phone twice to make sure they are at the best price. Multiple channels should meet the different needs customers (ie: the search for information through a website, reserving a product through mobile and gathering in person to avoid shipping costs) and not simply repeat the catalog or website. A good retailer is always trying to make it as easy as possible for customers to purchase or obtain information about a product. Suggest related products according to a favorite customer or a history of navigation, and the prediction that a client may want to come simplifies operations and makes them potentially less complicated by moving faster and easier.

The following are key points to ensure consistency and flexibility, m-commerce allows customers to get what they want, wherever they are, not based on the proximity of a store of real life or on your computer or connection Internet. They lack of familiarity with the store / website they already know, and the ability to customize your shopping experience. Detail inventory and spare capacity, SMS reports Delivery status – these are all ways to give the customer total control (and, in turn, encouraging them to put their full trust in you).

Deals & Discounts may be extended over all channels, but be careful not to alienate its customers certain divisions into believing that online customers are better able, for example. Encourage your customers to use all variations of its commercial presence – even if you do not have a web-savvy customer, you probably know how to use a phone cell, or at least include a special text message. Customer service can be extended personal service shop, a help desk telephone, email, interactive support on Twitter or Facebook.

Companies seen as a successful example of multi-channel retailer Argos store in the UK, providing options search on both your site and its applications for iPhone, which was downloaded by half a million customers during the first 3 weeks of its release this spring. You can check stock products, reservation or request the transfer of items between warehouses, and ease of use is transferred into the convenience store where you can avoid queues. If choose to have your goods delivered, be kept informed of its progress through the text.

And the future? Well, we will be covering this blog a future … but it seems the model of the complete exclusion of operations by pressing the button completely. After purchase contactless cards, apparently moving soon will be equipped with NFC (near field), to transform them into virtual wallets, which requires a single wave in an equivalent version of a chip and pin machines to pay a purchase. Not satisfied? Ok, why not operations finger print? Apparently, realistically in the works. Minority Report, here We …

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Ikroh is an award winning UK SEO company, committed to 100% ethical search, and passionate about our clients’ success online. We cover all aspects of internet marketing, including SEO, social media marketing, PPC, web analytics and web audit.

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